A viral trend wants you to use every last squeeze of lip gloss and swipe of eye shadow. Here’s how to do it safely.

Master the all-day stain.

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...

Lip liner—a bona fide ’90s beauty hero—has had a major comeback in recent years. But before jumping on the bandwagon, it’s worth learning how to apply lip liner correctly. With the proper prep and ...