Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world.

Virtual Stockholm sofas. No assembly required. Ikea’s new store is in the metaverse.

IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players ...

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...

Interior design doesn't have to be something you use real money for. If you give Roblox a go, you might want to give an IKEA ...

Ikea is launching a pilot project on "Welcome to Bloxburg," a simulation game on the Roblox platform where players build and design houses.

The home retailer is testing out their new experience in the Welcome to Bloxburg life-simulation game, where Roblox players can make and design homes.