Albertsons Media Collective, the retail media arm of Albertsons Companies, recently introduced an in-store incrementality measurement framework and plans to expand its digital display network to about ...

Ahold Delhaize USA will launch Edge, a new retail media platform, on Jan. 5, marking a shift in how the company manages ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Nico Müller is CCO at shopreme, delivering self-checkout customers love in 2,200+ stores at retailers such as Auchan, Loblaws, REWE & more. Retail media has earned its reputation as one of the fastest ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Retail media is one of the top priorities for both brands and retailers vying for customer attention in a hyper-competitive landscape. Retail media refers to any advertising placed by brands within a ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...

The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars United SM Commerce. Retail veterans like us have ...

Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles. Every square foot between the entrance and the checkout is a potentially missed ...