Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketers suffer from the same problem: Brand messaging looks great on a slide and ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Leaders are accustomed to wearing many hats in a startup.

Brand alignment is crucial to any business’s success, both on an initial and ongoing basis. If your brand doesn’t deliver on its mission and value proposition — or communicate this information in a ...

Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news ...