Opinion: Whether an influencer is paid to praise one product or disparage another, the legal question is the same: Are ...

Steve Lammertink is the Founder and CEO of The Cirqle, a performance marketing platform for advertisers to partner with creators. In the digital advertising realm, a prominent trend is dictating a ...

It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Over the past years, influencers have become one of the top choices for ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. These increasingly ...

The Advertising Standards Council of India (ASCI) has introduced an important update to its Influencer Advertising Guidelines, marked by the release of Addendum 2 specifically targeting health and ...

Amazon is pitching advertisers on sponsorships around influencer events. The deck revealed the performance of its previous influencer events, like its retreat in Mexico. Amazon is also letting ...

The UAE's influencer landscape is experiencing a growth spurt in ad spending, which is expected to grow at an annual rate of 10.04% from 2023 to 2027. In addition, ad spending in the Influencer ...