As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their ...

Infographics have proved to be a powerful format for content marketers but getting them right takes careful planning and preparation. Dan Brotzel, content director at Sticky Content, advises on how to ...

Infographics are still one of the best ways to turn dull information into sharable content. While the concept of infographics is nothing new, how they are created, shared and used for online marketing ...

If you're not taking advantage of infographics in your marketing strategy, you could well be missing out. Infographics are incredibly effective marketing tools. Even the simplest infographic could ...

Even with a tech-savvy marketing team, it can be easy to make some major missteps when technology is involved. One famous example involves a Volkswagen dealership in Illinois that erected a billboard ...

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...