I don't know many people who stretch out on the beach with a good book or settle in for an evening's movie in happy anticipation of being persuaded—chances are, they're just looking to get swept up in ...

At its most basic level, persuasion is about communication. But the art of persuasion is about using a sophisticated mix of communication skills and leadership abilities to bring others around to your ...

If you were to ask the question, “What is the art of persuasion?” either of yourself or of someone else, you would no doubt be inundated with perspective, application, opinion and theory (both applied ...