It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Today's insurance marketing solutions require more than just persuading new customers to choose your company for their life, health, auto or home insurance policies. You can no longer set up a new ...

Despite this concern among the general public, many insurance marketing companies have observed a steady increase in purchasing whole-life policies, but what has changed? Specific tax policies ...

The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

Libra Insurance Partners and Insurance Designers of America have agreed to merge, creating one of the largest independently owned life insurance marketing organizations in the United States. The ...

TAMARAC, Fla.--(BUSINESS WIRE)--Keyes Coverage, an innovative independent insurance agency specializing in providing solutions for complex insurance and risk mitigation needs for businesses and high ...

Federal authorities have stepped up oversight of the health insurance exchange marketplaces since President Joe Biden took office. The Centers for Medicare and Medicaid Services, for example, has ...

French insurance company Axa was among the biggest winners at the 2025 Cannes Lions International Festival of Creativity. The insurer won a total of 13 awards across a host of categories, including a ...