If you buy something through my links, I may earn a commission. Calling all fashion lovers, this post is for you! You ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

At this point, TikTok is where you’re getting your jokes, pop culture references and beauty hacks. If you haven’t also been using the app for style inspiration, it’s time. From shoppers sharing their ...

A simple outfit to stay warm this season: a bodysuit, jeans, cardigan jacket, and a scarf. Here’s exactly how I’d put ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You'll be just wild about this dress! From the office to a night out on the town, the chic style can do ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

It's joined the league of sushi, samurai and kimono: the word kawaii is now part of the global consciousness, with enthusiasts from Seattle to Stockholm embracing Japan's take on cuteness. Although ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...