Kellogg's, one of the food marketers under attack for contributing to childhood obesity, is trying a new media strategy that is bound to get kids health advocates up in arms: Sponsoring a health site ...

Healthy 4Kids, a new Web site promoting healthy living to kids, has an advertiser sure to cause alarm among public interest groups: Frosted Flakes. Large banner ads promoting Frosted Flakes' ...

Tony the Tiger and Kellogg's Frosted Flakes Mission Tiger are teaming up with Meijer to make a $55,000 donation via education nonprofit DonorsChoose to help fund middle school sports projects and keep ...