A business might have the best product or service, but if no one knows about it, it’s hard to say how long it will last. Marketing is essential for creating brand awareness, and since marketers are ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. This article is more than 5 years old. A startup cannot sustain ...

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Analytics are an essential tool for marketing and business growth. They can play a crucial role in driving the success of performance marketing campaigns by providing valuable insights into the ...