Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

At the centre of Pay Per Click (PPC) marketing sits keyword research. The choice of keywords greatly influences the effectiveness of a PPC Campaign. How effectively you use your words will determine ...

Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This ...

If you want your website or online store to claim the top spots on SERPs, a good keyword will help to increase your chances of being featured on the top of SERPs. That's where keyword rank checker ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers ...

As spring rapidly approaches, there’s no better way to kick off the season than by performing a thorough PPC spring cleaning. By going back to your accounts, searching terms and lists, and sorting out ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is sticking it to SEOs, once again. What are we going to do?

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down ...

Yesterday I wrote about Google's new AdWords Search Funnels, a new reporting section in AdWords that helps advertisers know about the keywords that get no credit for conversions, until now that is.

We all know that it’s ridiculously expensive to live in San Francisco. Why? Because it’s an amazing place to live. Well, it can also be staggeringly expensive if you want to target certain keywords ...