Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and topics ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...