Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Korean skincare is loved and followed by many, but some minute mistakes can totally ruin your skin. Here's what you need to ...

Join a British family as they explore the world of Korean skincare and cuisine! Follow Josh, Ollie, and their mum Maureen on ...

Add Yahoo as a preferred source to see more of our stories on Google. Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come ...

Acknowledging that the world of K-beauty can sometimes be overwhelming and intimidating to newbies, Kwon’s goal is to combine her insider knowledge with a rigorous testing process to help make the ...

Vanessa Lee of The Things We Do is spilling her top K-beauty secrets with ET after jetting off to Korea with Kim and Khloé Kardashian. Girls trip goals! Vanessa Lee of The Things We Do enjoyed a ...

Korean beauty trends are redefining makeup routines worldwide. This article features 8 Korean makeup tutorials that can ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.