If you've scrolled through Instagram or TikTok lately, you've probably seen it: international influencers and everyday youth showing off their "K-pop idol makeup challenge." What's the hype? It's all ...

Want that "inner glow ever look at pictures of K-pop Idols like Lisa Jenny Wong ton and like every other single celebrity or model and wonder how they makeup looks so perfectly natural and radiant and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." K-beauty is famous for its cutting-edge skincare, but Korean makeup is also a cut above. One look at ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Makeup can be a powerful tool to help transform one’s appearance; it’s also a necessity for idols who need to showcase a variety of images for their charismatic performances. In particular, there are ...

Aegyosal, or the little pad of fat beneath your eyes that gives a cute or wide-eyed look, has long been a part of the Korean beauty ideal. It makes you look super youthful, so K-pop idols will often ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...