If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

L'Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers' definition of ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection today ...

A hair salon appointment is a commitment: money, time, and leaving the comfort of your own home during both a pandemic and a change in seasons. Now is the perfect time for some DIY beauty. Whether you ...

Coloring your hair is a fun way to change your look -- but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L'Oréal has partnered with Google ...

The general consensus on Cheryl Cole's new hair for her X Factor return announcement was that that it was really rather successful. She mastered a new take on the two-tone trend and kept it chic and ...