The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical and digital interaction while keeping imagination in control. In this ...
The Lego Group CEO Niels B. Christiansen Courtesy The Lego Group Brick by brick, Lego keeps building itself up. Powered in part by ever-evolving brand partnerships (Bluey, Nike, Formula 1, and Star ...
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