The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new batch is now available, including the gorgeous display piece depicting key scenes and characters from the Sorcerer’s Stone.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

New customers pack the Bricks & Minifigs store on Nov. 19, 2022. The new Lego store in San Luis Obispo sells and trades used Lego bricks and minifigures. Laura Dickinson [email protected] A new store for buying and trading Lego collectibles has ...

Colton Kidd runs a Lego-resale store in Riverdale, Utah, that earns about $180,000 annually. Licensed Lego minifigures sell for high prices on resale marketplaces like BrickLink and eBay. Kidd shares his passion for Lego with his nearly 200,000 followers ...