In the last few weeks, PayPal-owned Honey, which claims to find you the best coupon codes for a deal, has been at the center of controversy. Allegedly, the tool sneakily earned affiliate money by ...

After reading this article, you should have had at least one “oh, sh*t” moment. If you didn’t, then I would not have done my job. Attribution in digital marketing is being done with plaintext urls and ...

Proper attribution is a challenge for marketers. Customers that purchase on the very first visit to a website are a rare species, and marketers spend most of the time unraveling the tangle of customer ...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven ...