Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing strategy enabled by artificial intelligence, according to a press ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the iHeartMedia podcast “Fudd Around ...

Una vera rivoluzione di marketing per la compagnia che ha portato nel podcast di iHeartMedia "Fudd Around and Find Out", condotto da Azzi Fudd, il suo Gecko.

The iconic brand character joins Azzi Fudd’s podcast as a real-time, AI-powered participant, a first for the brand For the first time, the GEICO Gecko is stepping into a live, unscripted conversation.