The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

London, United Kingdom--(Marketwire) – Lowrance®, a brand by Navico, a leading global manufacturer of leisure navigation electronics, has announced the launch of the Endura series - its all-new range ...

Lowrance announced the upcoming software update for the HDS Gen3 fishfinder/chartplotter series — enabling wireless compatibility with the complete line of C-Monster compatible Power-Pole products.

I’ve been fishing from a Hobie kayak for over 11 years, and when it comes to a fish finder GPS for a kayak, the Lowrance Hook Reveal 7 Splitshot is a rugged and reasonably-priced option. Lowrance ...

Lowrance announced the production of the HDS Carbon 16 high-performance fishifinder/chartplotter with the largest screen ever produced by the storied manufacturer ...

Lowrance, a world-leading brand in fishing electronics since 1957— announced today its all-new Outboard Pilot for use with the Lowrance High Definition System (HDS) series. This easy-to-use autopilot ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

NEW YORK (MarketWatch) -- Lowrance Electronics Inc. Monday agreed to be acquired by Simrad Yachting AS for $215 million, or $37 a share. The consideration represents a premium of 48% from a closing ...