For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and ...

The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Tide Craft Boats partners with Navico Group to offer the Lowrance Eagle 5 upgrade, enhancing navigation and sonar technology for a superior boating experience. Adding the Eagle 5 as an upgrade option ...