Promotional offers and loyalty programs are increasingly targeted by fraudsters, and tactics like fake accounts, bot-driven redemptions, referral exploitation, and loyalty point fraud drain marketing ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

American Airlines’ March travel promotion will hook up its travelers with up to 5,000 loyalty points that’ll have them flying in style. The airline announced February 26 that for each American ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

The loyalty program also introduces targeted offers, allowing Refuel to deliver more relevant promotions to members based on ...

For frequent fliers, American Airlines is known as one of the top airlines with the best points systems, and it's living up to that claim. In January, AA announced its Limited-Time Status Match ...

Bleau Bar is the centerpiece of the casino in Fontainebleau Las Vegas. Photo Credit: Getty Images for Fontainebleau Las Vegas Those who are part of other gaming companies' loyalty programs can ask to ...

A loyalty tier matching program at a new north Strip resort is sticking around a little longer. Fontainebleau has extended the “Elevate Your Tier” promotion it first announced in February, resort ...

Regional grocery chain Giant Food is offering shoppers a chance to save on grocery staples such as milk, bread, vegetables and more through its loyalty program promotion, the retailer announced Monday ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

Spirit Airlines is celebrating its 15-year anniversary of connecting the U.S. and Colombia with special limited-time fares for travel to the South American country as well as a promotion for members ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...