FILE - This file photo taken May 2, 2005, shows women's lingerie on display in Houston. HanesBrands is buying underwear maker Maidenform Brands Inc. for approximately $547.6 million on Wednesday, July ...

With more than 100 years of expertise in the innerwear space, Maidenform has undoubtedly written the book on bras. And while the story thus far has been captivating, filled with rich detail and ...

NEW YORK — Maidenform has unveiled its new $6 million national print and outdoor advertising campaign. Launched last week, it marks the first new ad campaign in several years and is the first stage in ...

Maidenform has relaunched its brand with a vibrant new campaign, showcasing the brand’s soft M collection designed for young and young-minded consumers. The brand campaign came from independent agency ...

It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands (NYSE: HBI), a leading marketer of everyday basic apparel under world-class brands, today announced that it has entered into a definitive agreement to ...

Hanesbrands%27 roster of brands includes Playtex%2C Bali%2C Champion and Wonderbra Maidenform Brands%27 roster includes Flexees and Self Expressions Companies say merger could result in lower prices ...

Apparel retailer, Hanesbrands Inc. (HBI), has completed the takeover of the underwear apparel chain, Maidenform Brands Inc., for approximately $583 million. The buyout is in accordance with ...

The 80-year-old grand dame of the bra industry may soon be hooking up. Maidenform Inc. – whose labels include Maidenform, Oscar de la Renta and Lilyette lingerie – is shopping for a buyer, The Post ...

I have never been someone with a “signature look.” Capsule wardrobes look so good in other people’s stylishly, sparse spaces, but for me, a little more freedom to experiment is necessary. The only ...