Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Peter Mouncey, editor-in-chief of the International Journal of Market Research between 2004 and 2019, reflects on 65 years of the MRS journal. This year, the Market Research Society (MRS) celebrates ...