New year, new leadership, new job, new motivation, new reality – whatever the reason, there comes a time when we are ready for new and exciting marketing initiatives. Generally, we think the starting ...

Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

Accountability is not, and should not be, unique to marketing. It exists in all professions. Physicians are accountable for their diagnoses, assistants are accountable for the messages they route, ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Digital marketing now accounts for over 50% of marketing spending,according to a 2021 report from the American Marketing Association, Deloitte and Duke's Fuqua School of Business. Almost every ...

One of the most difficult things to do in life is to perform an honest self-evaluation. Whether you're trying to figure out how many calories you consume in a day, how often you say "um" when you ...

Ridge Marketing's new audit tool provides an in-depth visibility audit and a tactical roadmap to help companies increase citations on AI platforms such as ChatGPT, Perplexity, and AI Overviews.

Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...