(Ad) Digital marketing has become so popular in the last few years that it's now a necessity for nearly any business to survive. But that popularity also means it's harder than ever to stand out - all ...

KALAMAZOO, Mich.—Two teams of digital marketing students from Western Michigan University took second and third place among 217 undergraduate student teams from across the world in the Digital ...

After 15 years of intense competition and finishing as the runner-up twice, UNLV’s American Marketing Association team won first place — and $3,000 — in the collegiate case competition in New Orleans ...

UNG's Preston Reid and Abbie Tanner placed third in the KMA Invitational at Kennesaw State University. Shown, from left, are Mona Sinha; Leslie Thomas, owner of Signature Image Atlanta Med Spa; Tanner ...

Two teams of students from Rochester Institute of Technology took first and second place Friday in the fifth annual Student Marketing Campaign Competition hosted by the local chapter of the American ...

A brand is dead in the water if it doesn’t create opportunities for consumers to directly interact. Often, brands activate their communities through competitions, ranging from dance challenges to ...

A team of three Rutgers graduate students won first place in a global digital marketing competition hosted by the Purdue University Northwest College of Business. The team – made up of Kaitlyn Bentley ...

The winners of this year’s Macy’s Marketing Case Competition are the kind of team that work as they go, according to one member of the winning team, Wharton sophomore Tony Wang. Organized by the Penn ...

The same owner for both? Research shows common ownership weakens competition among companies, and that CEOs and managers are the key. Imagine a world in which two major competitors — think Coca-Cola ...