Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

NEW YORK, Nov. 18, 2020 /PRNewswire/ -- Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader, today released its second-annual financial advisor marketing survey, which revealed ...

I’d like to introduce my presence at Fast Company with a few thoughts about my blogging focus, Experiential Marketing, a fairly new term with an incredible range of definitions. Rather than attempting ...

Marketing technologists are an emerging breed in the marketing world, bridging the gap between IT and marketing and focusing exclusively on marketing tech solutions and getting the most out of them.