Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

In a previous blog post, I talked about the initial steps in the Revenue Marketing Journey TM. In this post, we will explore the first step in detail – organizing for success. What is the best ...

There are many factors that go into determining a company's proper organizational structure. For example, sometimes proximity is important in developing an organizational structure. Therefore, a ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home.

The string of division reorganizations at NBCUniversal that started this past summer with the leadership transition following CEO Jeff Shell’s exit continues. On Thursday, Peacock‘s marketing team was ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As an Agile software development company, our sales and marketing departments are constantly ...

Union Pacific (UP) recently announced a new Marketing and Sales organizational structure, consolidating its business groups from four to three: Bulk, Industrial and Premium. The changes are effective ...