Brands that deliver on their promise of a stellar customer journey reap rewards. The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.

MONTREAL, July 24, 2024 (GLOBE NEWSWIRE) -- Supremex Inc. (“Supremex” or the “Company”) (TSX: SXP), a leading North American manufacturer and marketer of envelopes and a growing provider of ...

Compulse, a Sinclair-owned marketing and managed services for media companies and agencies, has launched Compulse Performance TV, which allows agencies to buy, manage, optimize, and measure ...

While MLCX is a powerful movement, it isn't always easy for marketers to translate it into reality. I'm passionate about the marketing-led customer experience (MLCX) and have written extensively about ...

In an era where marketing budgets face relentless scrutiny, proving a clear return on investment (ROI) is more crucial than ever. Over the past five years, marketing expenditures have fluctuated ...

Stewart Emerson, CEO, highlighted strong performance in Q4 2024, with envelope volumes increasing year-over-year for the third consecutive quarter and the packaging business showing significant ...

In this paper, we focus on the portfolio optimization problem associated with a quasiconvex risk measure (satisfying some additional assumptions). For coherent/convex risk measures, the portfolio ...

High-speed communications require system designers to optimize clocking performance while adhering to both performance and cost-budget requirements. When selecting an optimal clock, the developer must ...

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