Learn how one organization is using an impact measurement framework to track, communicate, and improve its loans, services, ...

After years of confusion, a new study confirms the proton is tinier than once thought. That enables a test of the standard model of particle physics.

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

It’s commonly said that the great thing about standards is that there are so many of them. Of course, that’s talking about competing standards. But there’s another kind of standard that you want a lot ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership ...