Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...
Nearly 200,000 posts using the hashtag #TheSummerITurnedPretty have been shared in the past month on TikTok alone, generating 2.9 billion total views. Principal-based media buying—when a media agency ...
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