Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users ...

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Other complaints about Alexa+ include slow response times, too many ads, and the style of the new voices. The upgraded AI – ...

Amazon has begun automatically upgrading Prime members to Alexa+ and its triggering growing backlash from users.

Amazon introduced Alexa+ last year, which is free for Prime members, though some are upset over the automatic rollout.