“What makes them easy to maintain is that wool products rarely require washing at all. Wool is naturally antimicrobial, meaning it resists the growth of bacteria that cause odors. Even after extended ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Now, the natural fibre is becoming more popular for workout clothing, too – tennis star Venus Williams even wore custom ...

Merino wool has quite the well-earned reputation. Soft yet strong, warm yet breathable, it’s a favorite for both everyday basics and high-performance layers. But as anyone who’s ever accidentally ...

Merino wool’s renewed popularity isn’t accidental. It reflects a larger shift in fashion towards thoughtful consumption by choosing pieces that last, materials that feel good, and designs that outlive ...

The pop of colour we need! Style this 100% Merino wool jumper with layers or without and it will easily see you from winter ...

When Australia's wool industry collapsed in 1991, woolgrowers suddenly found themselves collectively burdened with 180 million near-worthless sheep and almost 5 million bales of unwanted wool.

In 2019, Sebastian Modak flew 119,772 miles, took 88 one-way flights, and visited 52 destinations around the world for The New York Times — all with just one carry-on and one checked bag. Modak ...

Dan Demsky vowed to stop overpacking in the spring of 2014. He was on the Greek island of Hydra schlepping luggage to his hotel, which was perched at the top of a hill. “With no paved roads, there ...