Welcome to Must Read, where we single out the best stories from around the automotive universe and beyond. Today we've got reports from Hemmings, Petrolicious, Car, and Speed Hunters. This one is in ...
Bob Lutz Thought This 1985 Merkur XR4Ti Could Beat BMW. It Didn't, But It's a Cool '80s Sports Coupe
At the dawn of the 1980s, a young go-getter Ford executive named Bob Lutz decided that Ford needed to draw a bead on BMW. Theoretically, he knew what would get the job done, having spent three years ...
The seller of today's Nice Price or Crack Pipe Merkur says it's his dream car, but that he has to part with it due to cash issues that are keeping him up at night. Let's see if it seems to be worth ...
In the 1980s, Ford of Europe head Bob Lutz thought his company's rear-wheel drive Sierra could be a credible alternative to the yuppie-favorite BMW 3-Series. Marketed properly, Lutz figured that the ...
To our chaotic shores the Big Three have randomly imported Euro-spec cars. Apart from tear gas, little has more reliably induced regret and schadenfreude. Examples abound: (1) an Opel Astra sold here ...
Either completely forgotten or ridiculed by the few who still remember it, the Merkur XR4Ti failed because of questionable marketing decisions and not because it was a bad car. Throughout the decades, ...
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