Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers have been presold that allowing such ...

Jack and Wendy may want to do more interviews. As fellow quick-service mascot Juan Maker, spokesman for The Taco Maker, has shown, new-media marketing can benefit from a complementary push in ...

In the outdoor activity known as geocaching, fun seekers use precise geographic coordinates to find hidden treasures. Businesses have their own version of this game—“geotargeting,” using the locations ...

Marketers have long been giddy about the prospect of sending ads to consumers’ cell phones, but consumers haven’t always been too keen on the idea. That, however, is starting to change. Though ...

Kovel/Fuller Interactive, Jiffy Lube’s agency, partnered with SMS specialist 4Info for the campaign. The ads will run on 4Info SMS traffic as well as on 4Info partner text traffic such as E! News and ...

NEW YORK -- Consumer and media research firm Scarborough Research released an analysis highlighting the ways households are obtaining coupons, and the study found text messages and/or e-mail are an ...

Consumers are increasingly embracing digital deals, discounts and promotions, and with the proliferation of smartphones, a growing number are redeeming offers at the point-of-sale using only their ...

In late January 2020, Snopes readers reported receiving a text message with a coupon purporting to offer $1,000 in free merchandise from the big box retailer. This is nothing more than a coupon scam ...

Consumers are increasingly embracing digital deals, discounts and promotions, and with the proliferation of smartphones, a growing number are redeeming offers at the point-of-sale using only their ...