Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

Meta has opened up its Threads microblogging service to all advertisers. The social networking giant said Wednesday in a blog post that all "eligible advertisers globally" will be able to run ads on ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...