Michelle Phan is one of the most well-known YouTube celebrities in the game. She has 37 million followers, a startup, a book, and much more on the way. She's not just a person — she's an empire.

After sharing her struggles with her post-pregnancy body, Michelle Madrigal put her gym clothes on and started a workout video tutorial to inspire and motivate her followers to do the same. On her ...

A YouTube tutorial that teaches viewers how to transform themselves into a real life Barbie has become the most watched make up video on the site with nearly 60 million views. The 8 and a half minute ...