SNOWBIRD, UT – Kurt Russell is set to star in his first Super Bowl commercial, for the No. 1-selling beer by volume in ...

Michelob ULTRA returns to the Super Bowl with “The ULTRA Instructor,” a new ad blending the big game and Winter Olympics.

Michelob ULTRA is returning to the Super Bowl with a new commercial that combines Hollywood stars with Olympic legends, ...

USA TODAY's Ralphie Aversa speaks exclusively with Kurt Russell on the set of his first ever Super Bowl commercial with beer ...

Michelob ULTRA is back in the Big Game with a campaign that combines two of the biggest cultural moments of the year in America – the Super Bowl and the Olympic Winter Games. The action-packed spot ...

The ad's footage shows Pullman as a novice skier who finds his friends taking advantage of him until a mysterious mentor ...

Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial from ...

ST. LOUIS, Jan. 28, 2025 /PRNewswire/ -- Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with ...

Set on the slopes, ‘The Ultra Instructor’ is directed by Top Gun: Maverick and F1 filmmaker and action movie aficionado, Joseph Kosinski. It features big names such as Holly wood icon Kurt Russell and ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

Budweiser is the reigning champion of Ad Meter and the undisputed champion of Super Bowl commercials. The brand has won Ad Meter a record nine times. Last year the beer returned to the winner's circle ...