I’ve worked in influencer marketing for over 10 years, and the most notable shift I've seen in the last few has been the rise of micro-influencers. Back in 2022, HubSpot’s research showed that ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

In today’s crowded digital space, micro-influencers—social media personalities with 1,000 to 100,000 followers—have emerged as marketing powerhouses. With smaller yet deeply engaged audiences, they ...

Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for ...

Micro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. Several micro influencers shared templates they ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

"Micro-influencers are changing the way brands connect with audiences. They deliver engagement, not just impressions," said Lindsey Wilkes, SVP, Business Development at Orange 142. "This guide gives ...

In today s digital landscape, micro-influencers typically those with follower counts between 1,000 and 100,000 have become highly valuable to brands. Unlike celebrities or mega-influencers, ...

Micro-influencers tend to be experts in their niche or industry, making them ideal partners for restaurants. They are known for their genuine, relatable content that resonates well with their ...

Forbes contributors publish independent expert analyses and insights. Kate Vitasek covers how to crack the code on collaboration Tired of clear-cut influencer partnerships on social media? Heads-up: ...

New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...