The odds of winning the lottery are about one in 300 million. If you have a tattoo of an old Mountain Dew logo on your body, your odds of winning Mountain Dew’s new sweepstakes are much, much higher.

If by some chance you've tattooed a version of the Mountain Dew logo on your body, listen up. Mountain Dew, part of the PepsiCo company, announced this week that those with such body ink can have a ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...