"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

Nike's recent controversial marketing gambit featuring athlete Colin Kaepernick has prompted divided reactions on social media. But long before the apparel company courted the political football ...

Nike is siding with Colin Kaepernick because he sells. By making the quarterback a face of its 30th anniversary "Just Do It" campaign, the company believes it will earn support from its core customers ...

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...

Before Colin Kaepernick and “Just Do It,” there was Gary Gilmore and “Let’s do it.” In a plain T-shirt with a bag over his head, Gilmore was strapped into a chair, waiting for a firing squad to ...

Legendary graffiti artist Chaka and Nike teamed for a massive mural project celebrating the Dodgers' repeat titles. You can ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...

Advertising legend and creator of the iconic Nike slogan, "Just do it" Dan Wieden died last week at the age of 77, leaving behind a legacy that... Dan Wieden, the advertising legend behind the 'Just ...

Nike Inc. is being blasted for replacing its signature "Just Do It" slogan on some T-shirts with the phrases "Dope," "Get High" and "Ride Pipe." The shoe and athletic apparel company said the terms ...

A small clothing designer faces a lawsuit from Nike Inc. and Converse Inc. alleging it improperly claims ownership of trademarks related to the sneaker giants’ “Love, Hurts.” and “Love, Chuck” ...