Businesses have several options for coming up with a marketing budget. Some companies determine how much to spend on marketing based on the amount of revenue they make in a given period. Specifically, ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

A new guide by an independent management consultant walks agencies through concrete examples of how they can do a better job of connecting their budgets to both daily activities and broader ...

Ongoing challenges of small-business budgeting center mainly on maintaining focus and balance. Strategic business goals define the budget strategy and the budget strategy defines budgeting goals. The ...

The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on ...

David McMillin writes about credit cards, mortgages, banking, taxes and travel. Based in Chicago, he writes with one objective in mind: Help readers figure out how to save more and stress less. He is ...

Businesses have several options for coming up with a marketing budget. Some companies determine how much to spend on marketing based on the amount of revenue they make in a given period. Specifically, ...