Procter & Gamble’s Old Spice is teaming up with Nintendo and Illumination for a limited-edition lineup inspired by the ...

Nintendo's Super Mario Galaxy movie is giving fans of the franchise a chance to smell like their favorite characters with some help from Old Spice. The ...

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Old Spice is embarking on an epic exploration into unexplored galaxies to give men a 24/7 freshness Power-Up with the new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection. In ...

Prepare to stretch your body and dive into nostalgia because Old Spice Total Body Deodorant and Twister have joined forces for an epic partnership. Introducing the limited edition “Twister Old Spice ...

CINCINNATI--(BUSINESS WIRE)--Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverine, in theaters July 26.

The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win ...