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Old Spice limited-edition “Cosmic Grooming Collection” inspired by the Super Mario Galaxy movie in stores now

Procter & Gamble’s Old Spice is teaming up with Nintendo and Illumination for a limited-edition lineup inspired by the ...

Old Spice's Super Mario collection is a power-up for your senses

Nintendo's Super Mario Galaxy movie is giving fans of the franchise a chance to smell like their favorite characters with some help from Old Spice. The ...

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.
Business Wire

Deadpool Smells (Stays) Fresh With Old Spice

CINCINNATI--(BUSINESS WIRE)--Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios' Deadpool & Wolverine, in theaters July 26.
Hypebeast

Old Spice Total Body Deodorant is Freshening Up Game Nights with Twister Collab

Prepare to stretch your body and dive into nostalgia because Old Spice Total Body Deodorant and Twister have joined forces for an epic partnership. Introducing the limited edition “Twister Old Spice ...
Morningstar

Old Spice Delivers "Unrivaled Freshness" with Immersive Fan Experience at Super Bowl LX in San Francisco

The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win ...