Old Spice, the de facto scent profile of American dadness, turns 80 this year, which makes it, well, old. This doesn’t come as too much of a surprise since the men’s grooming brand, with its memorable ...
Old Spice is no newcomer to quirky marketing tactics, but the paper blazer may be its most unique stunt yet. The goal here is clearly to stir up some earned media as the blazer surprises GQ readers, a ...
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...
New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...
New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand ...
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