Items that arrive in transparent plastic bags (often used during Whole Foods returns) are a common sign the product has b ...
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Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging often speaks louder than advertising, price promotions or brand heritage. Colour, ...
Many proprietors of trade marks descriptive of their product's get up or packaging are sceptical about registering their trade marks because the Registry jealously guards against the registration of ...
Food is worth enjoying when one is assured that it is safe. This pandemic has seen the rise of online sellers of food, both freshly cooked and packaged. Specifically, for packaged food products, how ...
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