Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

This concentration on digital strategies equips students with skills and tools required for effective engineering and supply chain management when competing in an increasingly digital economy, with ...

As younger consumers continue to shape FMCG branding strategies, Callum Tyndall finds out how packaging is being adapted to cater to them. Sustainability, transparency and traceability – all trends, ...

EPR has already shown the potential to help us enter an era where sustainable packaging plans apply a new set of three Rs: refine, redesign and reimagine. After decades of limited industry progress ...

It has become commonly accepted that paper packaging is always better than plastic, and some emerging legislation is pushing this narrative. One example is California’s recent policy expanding its ...

The smart use of technology can improve your packaging, helping to give you an edge in the competitive market. By using modern technology rather than only using traditional packaging methods, you can ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

A recent study by the University of Bath in the U.K. revealed that the majority of the 10,000 participants between the ages of 16 and 25 globally feel “betrayed, ignored and abandoned by politicians ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...