The healthcare sector faces a vexing dichotomy. Experts agree that patient-centric care is the key to improving outcomes and reducing costs. At the same time, many providers face challenges in ...

Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM+M sponsored podcast, “Redefining patient centricity at ...

Merz Therapeutics, a leading player in neurology-focused specialty pharma, today announced it will present 11 scientific ...

Clinical trials, often one of the most expensive parts of bringing a drug to market, can last as long as a decade. The Covid-19 pandemic has proven clinical trials can be successfully completed in ...

People living with schizophrenia, depression and other mental health conditions look to the healthcare system for relief—but often, it only adds to their burden. Long wait times and packed appointment ...

To meet the needs of patients as compassionately as possible, with the goal of generating better clinical outcomes, studies have found that patients today are seeking easily understandable information ...

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that ...

Christopher Lis leads the overall strategy, growth, operations and client management for the Global Healthcare Intelligence practice at J.D. Power. Michael Vermillion is vice president and general ...

Brenton Fargnoli, MD: I think a lot of these alternative payment models have specific requirements that engender certain aspects of patient-centeredness. For example, the Oncology Care Model requires ...

Everybody’s role within a biotech or pharma company is to get therapy to patients. Along the way, everyone who has a role in developing therapies for patients and getting those therapies to patients ...

The drug development industry is in the midst of a clinical trial revolution. Patient-centricity is the primary driver — and we should all embrace it. To be truly patient-centric, we, as an industry, ...

As science advances, it is equally important to prioritize incorporating patients’ unique lived experiences into every phase of drug development, care delivery, and ongoing support. From identifying ...