We often think of health as a trip to the doctor or a prescription to treat or prevent diseases. Or maybe it's an operation to fix something that's gone wrong. Much of our series, What Shapes Health, ...

In last week's first installment in this little series of hopefully regular Wednesday posts, I started describing risk perception factors, affective characteristics of potentially risky situations ...

Many factors influence the way in which we perceive the world and the people in it. Our different cultural backgrounds, life experiences, and personal values all affect our interactions and ...

Pain has a protective role. A primary role of acute pain is to protect us from further harm. For example, a painful blister on your foot can motivate you to stop walking or to wear more comfortable ...

YONKERS, NY — Despite one of the most turbulent years ever in the automotive market, Chevrolet, Ford, and Subaru have benefited from a dramatic increase in overall brand perception among car owners, ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...